WHAT ARE COOKIES
Cookies are small text files that visited sites send to the computers that access them, the latter store them and send them back to the same sites on the next visit. The “third party” cookies, unlike the previous ones, are set by a website different from the one you are visiting. This happens because the visited site can expose contents (images, maps, sounds, etc.) that reside on different servers and domains. Cookies are used for different purposes: user authentication, session monitoring, saving a user’s configuration, storing preferences and so on.
TYPES OF COOKIES
Technical cookies – they are used to provide a service to the customer or simply to enable navigation; these cookies have no other purpose. Without the use of these cookies this type of operation can not be carried out in a simple and safe way, because they allow a certain identification of the user’s session; they are used, for example: from e-commerce sites, in home banking and in all those situations where it must be certain that the user who is connecting to an open session is always the same. Technical cookies are not persistent, that is, their life is linked to the duration of the session. Technical cookies can be used without the consent of users.
Profiling cookies – they are used to track the user’s navigation and create profiles on his preferences, habits, choices, etc. Through these cookies it is possible to send the user advertising messages that reflect the choices he made during the navigation. Profiling cookies are persistent, their life is decided a priori from the site that issued them; there are cookies with a preset expiration date and cookies with unlimited life. Profiling cookies, to be used, require explicit consent from users.
Cookie analytics – they are used to optimize the site, collect information in aggregate form on the number of users and how they visit the site; if used by the owner of the site, exclusively for the optimization of the same, can be assimilated to technical cookies (Privacy Guarantor see provision of 8 May 2014) differently require explicit authorization by the user.